Brandon Hill - Marketer Asia

Helping Twitter, Square and Slack Succeed in Japan

Brandon Hill is founder and CEO of btrax – a design and marketing agency that specialises in Japan and US market entry and growth. Based in San Francisco, he has been running the agency for more than sixteen years and has worked with clients such as Twitter, Square, Expedia and Slack. In this interview, we discuss how he started btrax, what makes software companies successful in Japan and how to market to Japanese consumers.