Chee-Xuan TANG is the Head of Product Marketing, APAC at Wise – a global technology company that’s building the best way to move money around the world at the real exchange rate, without hidden charges. In this interview, we discuss the role of product marketing at Wise, how the teams are structured and the importance of having regional product marketing managers.
Sima Saadat is the Head of Marketing, APAC at General Assembly – a pioneer in education and career transformation, specialising in today’s most in-demand skills. In this interview, we discuss how her team works together to create awareness for General Assembly’s courses, how localisation helps make their content more relatable and the current landscape of tech talent in Asia-Pacific.
Serene Ho is the Head, APAC Marketing at Mixpanel – a leading product analytics software company. In this interview, we talk about her career spent helping brands enter the APAC market and the marketing playbook that she developed along the way. We also talk about her role leading marketing for Mixpanel in APAC and the changes that she’s seen in the region over the years.
Neha Garg is the Demand Generation Manager APAC at Contentsquare – a digital experience analytics platform. In this interview, we discuss how the APAC team is structured at Contentsquare, what the role of a Demand Generation Manager consists of at the company and how to navigate the nuances among buyers across the APAC region.
Simon Lalloz is the Marketing Manager APAC at AB Tasty – a customer experience optimisation company. In this interview, we discuss how he went from being a farmer in New Caledonia to leading the APAC marketing team at AB Tasty. We also talk about the opportunities that the French company saw in Asia and how Simon approaches marketing in such a diverse region where the culture of experimentation is still a new concept.
Jon Russell is the Southeast Asia editor at The Ken. In this interview, we discuss how he got started covering tech in his adopted home of Southeast Asia, why he joined The Ken to launch their Southeast Asia edition, how the region’s tech ecosystem has evolved over the years (and where it’s heading) and what makes Southeast Asia an attractive market for companies worldwide.
Brandon Hill is founder and CEO of btrax – a design and marketing agency that specialises in Japan and US market entry and growth. Based in San Francisco, he has been running the agency for more than sixteen years and has worked with clients such as Twitter, Square, Expedia and Slack. In this interview, we discuss how he started btrax, what makes software companies successful in Japan and how to market to Japanese consumers.