China | Marketer Asia

The Complicated Expansion of LinkedIn Into China

LinkedIn officially launched in China into 2014 after successful expansions in other international markets. They gave autonomy to the local team, found the right local partners and localised their product and promotions. Yet, that wasn’t enough to win in a unique and competitive market such as China.

Promoting Women’s Tennis Across Asia-Pacific

An interview with Darrelle Eng, Director of Marketing (Asia-Pacific) at the WTA where we discuss how her team promotes women’s tennis across the region, what it took to move a flagship event to China and the WTA’s approach to growing the popularity of women’s tennis in new markets.