Sports | Marketer Asia

How Puma Became the Leading Sportswear Brand in India

Puma is the number one sportswear brand in India. Ahead of competitors that include Nike, Adidas and Reebok. The case study dives into how the German brand achieved this level of success through their ability to identify trends and their capacity to reach and connect with their audience effectively.

Promoting Women’s Tennis Across Asia-Pacific

An interview with Darrelle Eng, Director of Marketing (Asia-Pacific) at the WTA where we discuss how her team promotes women’s tennis across the region, what it took to move a flagship event to China and the WTA’s approach to growing the popularity of women’s tennis in new markets.