Marketing Playbook for Asia

Actionable insights from interviews and case studies

Darrelle Eng - Marketer Asia

Promoting Women’s Tennis Across Asia-Pacific

An interview with Darrelle Eng, Director of Marketing (Asia-Pacific) at the WTA where we discuss how her team promotes women’s tennis across the region, what it took to move a flagship event to China and the WTA’s approach to growing the popularity of women’s tennis in new markets.